Thursday, February 6, 2014

An Effective Organizational Change Strategy

By Jerri Perry


Change is the one thing that is always constant in this world because humans will always find a new way of doing things. Of course if this is constant, then that means that businesses or organizations will also have to follow the changes as well. Now in order to effectively make a shift in the structure of an organization, it is very important to employ a good organizational change strategy.

Now one thing to really look out for when trying to implement some changes in organizations is that there will always be someone to oppose the idea. These are the traditionalists and they believe that the method or structure that works cannot be changed. However, if one is a visionary and foresees problems in the future because of the current structure, then it is his job to convince the traditionalists.

Now one of the strategies to apply here would be to have a meeting wherein the management would hear the voices of the resistance. There might be some valid points that the management will have to listen to which will actually help the organization be able to grow. The management should take these points and consider them before making the final decision.

The hardest part of executing this type of plan would be the first part because of the resistance. This state is known as the unfreezing state and it is the stage wherein the management has to let the people in the organization know that they are about to make a shift in structure. It is also here that the management has to start gaining support from the people.

In order to gain the support of the people, the first step is to make a very convincing vision. This will stir up the people and make them curious. Of course he should also ask the input of all people in the organization so that they will feel that they did play a part in this major shift.

Once the changer has already gained a solid base for his campaign, then the next step would be the actual execution of the entire plan. In order for everyone to agree to the shift in structure, the changer and his team should be able to provide them with support. By providing them with support, they are actually helping them adapt to whatever is going on.

After the gradual implementation of the plan, then the last step would be to integrate the new system into the organization. With all the policies finalized and ready for implementation, a new structure will now form. It is now up to the management to continue helping the people inside the organization adjust.

Now during the refreezing process, an organizational change strategy that one may use would be to show the people how the organization was able to succeed. If the management shows this to the people, then the people will definitely be in favor of the changes. This will eliminate majority of resistance that was present in the organization.




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